WHY AM I DOING Techniques4Flowers?

Growing up in the flower shop was natural to me. I learned flower processing and arranging at an early age. As I grew older, my parents depended on me. They enticed me to work in the shop. It’s not that I didn’t enjoy it, or I wasn’t good at it – it was just my way of life.

When Dad got sick and they decided to close Rosecliff Florist, I decided to explore other retail avenues. I began working at a big box store. It gave me a different perspective on retailing. I was on the inventory management team when the big box  business decided to explore internet possibilities. It opened my mind to the opportunities that could be looked at by small florist businesses

When I began looking at the current flower market in 2013, I was alarmed at the overview of the floral market as I knew it. I looked at the information that was provided on the internet. There was so much lacking. I did not see any high-end designer’s work displayed on their sites. All tutorials were for mass produced arrangements that showed no personalization of the designer. All the websites of florists that I viewed had the same designs, I could not tell a difference between shops. I did not see the floral techniques that were taught during my younger years in the florist business.

Fresh flower retailing is very difficult. There is serious money to be made with fresh flowers. The fresh flower business can be overwhelming. As the consumer begins to look at options for purchasing flowers, be sure to be aware of all options. Don’t forget the local florist. As the event approaches, call the local florist to ensure the options that are desired are available. This includes the prices available.